HALO Lights Up the Strip at the 2025 Las Vegas Grand Prix

When the Las Vegas Grand Prix returned on November 22, 2025, the Strip became a global showcase of speed, engineering, and performance. The city transformed into a stage where technology, design, and precision were on full display. During this weekend, HALO secured a powerful moment of visibility with a billboard positioned directly on Las Vegas Boulevard, placing the brand in the heart of race-week excitement.

And for this race, HALO experienced a rare and meaningful moment:
The HALO brand appeared on the Mercedes-AMG PETRONAS Formula One Team car for the Las Vegas Grand Prix.

While the broader motorsport partnership is held at the Signify level, HALO earned a special place in the spotlight for this event—an opportunity that connected the brand to a world-class team during one of the most-watched weekends of the season.

Adding to the excitement, the Mercedes-AMG PETRONAS Formula One Team delivered an outstanding result, securing second and third place finishes in the race!

A Weekend Built Around Precision

The Las Vegas Grand Prix is known for its intensity, its spectacle, and its demand for exacting performance. That environment mirrors the philosophy behind HALO products—precision, engineering discipline, and lighting built to perform consistently in the moments that matter.

Seeing HALO represented both on the Strip and on the car reinforced the brand’s alignment with the values that define the Mercedes-AMG PETRONAS team: excellence, clarity, and craftsmanship.

Why This Visibility Moment Mattered

Appearing during a global event like the Las Vegas Grand Prix allowed HALO to connect with audiences who appreciate performance-led brands. The billboard stood out through its clean design and confident presence, offering a visual statement amid the energy of race week.

And seeing the HALO logo featured on the Mercedes-AMG PETRONAS car during the Las Vegas race created a moment of pride and excitement—an opportunity that doesn’t happen often and made this weekend especially meaningful for the brand.

Leadership Insight That Captures the Moment

Glenn Siegel summed up the importance of HALO’s presence in a way that resonated company-wide:

His sentiment reflects why this activation mattered—not just for visibility, but for what HALO stands for.

A Signify Partnership, Spotlighting HALO

It’s important to underscore the distinction:
The long-term motorsport partnership is between Signify and the Mercedes-AMG PETRONAS Formula One Team.

But for this race, Signify provided a unique platform for HALO to be highlighted—both on the car and through the brand’s presence in Las Vegas during race week. It was a coordinated moment where the broader partnership elevated one of Signify’s most recognizable lighting brands.

Explore the Full HALO × Mercedes-AMG PETRONAS Experience

The Las Vegas activation is one chapter in a larger story. To explore the full HALO × Mercedes-AMG PETRONAS campaign—product storytelling, visuals, and creative assets—visit the campaign page.

See the full experience here: MF1 HALO | Cooper Lighting Solutions